Djaouli Entertainment is a dynamic collective based in Abidjan, Côte d'Ivoire, that has become a significant force in West Africa's underground music scene.
Feel the magic in the air
In Babi, BÔRÔ DE DJAOULI is more than just a name — it’s a movement. Founded by artists and entrepreneurs Seny.D and Mask On, the collective is known for crafting unforgettable experiences in the most unexpected places: deserted amusement parks, repurposed villas, open-air spots off the grid, and beyond. Every event is a story, every location a surprise.
Their signature ? Fusing gritty electronic beats with raw Ivorian energy. Expect a full-blown sonic assault: Baile-Funk, Soca, House, Rap, Hip Hop, Reggaeton, Moombahton, Dancehall, Shatta — everything is designed to make you move. The vibe is spontaneous, the crowd is eclectic, and the sound is anything but one-dimensional.
At its core, a desire to break free from the rigid codes of mainstream Ivorian nightlife. The DJs behind the movement set out to create open, inclusive spaces where locals, expats, and individuals from every walk of life could come together to enjoy music without barriers.
But turning that vision into a sustainable reality came with its own set of challenges...
Planning the unpredictable
Despite their growing influence and loyal community, Djaouli faced a set of challenges very familiar to event organizers across the country: last-minute everything. Attendees bought tickets at the very last moment — or simply showed up — making it nearly impossible to predict crowd size. That uncertainty turned staffing, logistics, and vendor payments into constant balancing acts.
Adding to these challenges was the lack of actionable data to inform future decisions. This made it difficult to present concrete metrics to sponsors and partners, further complicating efforts to secure support and build long-term collaborations.
Caught between a love for spontaneity and the need for operational stability, Djaouli had to find a way to make their model sustainable without compromising their underground DNA.
Going digital without selling out
When Djaouli approached us, they needed more than a payment tool. They needed a 'system' that could fit the rhythm of their scene — light, flexible, mobile-first, and invisible.
Together, we built an e-commerce layer that respected their culture and community while unlocking key business advantages:
- Flexible and localized payment options — A tiered pricing system rewarding early buyers while staying accessible to last-minute deciders.
- Optimized for mobile and low data usage: Designed specifically for the phones their audience relies on.
- Effortless data capture: Insights are gathered invisibly, eliminating the need for intrusive ID checks or cumbersome processes.
The results of our collaborative effort: Growth
At their most recent event, ticket presales jumped from 8% of total participants to a historical average of 79% without sacrificing anything. That shift even gave them new superpowers:
- Enhanced community insights: They can now see where their fans are coming from and who they are.
- Reduced financial risks: They can better assess concept risks with reduced financial exposure and can better allocate their staff and resources for each event.
The biggest win is certainly that our tech didn't dilute their authenticity — it deepened it. The fear that going digital and redirecting the community to a checkout page might kill the spirit of the events was overblown. Instead, it led to a new kind of creative freedom, as more predictable revenue now allows them to take bigger risks with venues, bookings, and formats.
Getting here wasn't seamless. Our team had to navigate skepticism around digital payments, maintain credibility while growing, and educate our community without alienating them.
For us at lomi., this partnership was our focus for several days. We set out to equip Djaouli's brand with a payment system tailored to their needs — from UI to backend logic: no feature bloat, no BS — just payments that fit.
And today, it reminds us of what is possible when technology is designed to complement cultural realities rather than override them.
As open-source advocates, we've made the e-commerce features unique to their use case — that we built with and for them — available to everyone. Their website powered by lomi. stack is live on our GitHub as a boilerplate for other cultural entrepreneurs.
We're not just here to help music collectives sell tickets, but to help them build something lasting and make the underground visible, viable, and valuable.
Making our platform phenomenal for our merchants is our number one priority.
lomi. is payment infrastructure for francophone West Africa. Accept payments, send payouts, and automate financial workflows with ease. To learn more about what drives our product roadmap, read our blog, visit our GitHub, connect your AI agent to our services, or just create an account.